Is Pet Insurance Worth It? What Pet Owners Need to Know Before Buying a Policy

For many households, pets aren’t just furry companions, they’re family. And just like any other loved one, you want to make sure they’re taken care of when something goes wrong. That’s where pet insurance comes in. But is it actually worth it? Or are you better off using your savings to handle unexpected vet bills?

Let’s break down the basics and some pros and cons so you can make a smart, informed decision for your pet and your wallet.

What Is Pet Insurance, Really?

Pet insurance is a health policy for your dog or cat that helps cover the cost of veterinary care. You pay a monthly premium and, in exchange, the insurance company reimburses you for certain eligible expenses, typically after you’ve met a deductible.

Think of it like human health insurance, but with less red tape (usually) and a few caveats. Policies generally don’t pay your vet directly; you’ll foot the bill up front and then file for reimbursement.

What Does Pet Insurance Cover (and What Doesn’t It)?

Most standard pet insurance plans cover:

  • Accidents and injuries (like broken bones or ingested socks)
  • Illnesses (everything from ear infections to cancer)
  • Diagnostic tests (X-rays, MRIs, bloodwork)
  • Surgeries and hospitalizations
  • Prescription medications

What’s typically not covered:

  • Pre-existing conditions (those diagnosed before coverage begins)
  • Routine wellness care (unless you add it as a rider)
  • Dental cleanings (unless related to an illness or injury)
  • Behavioral therapies or elective procedures
  • Alternative treatments (unless specified)

Coverage varies significantly by provider and plan, so read the fine print. Twice.

How Much Does Pet Insurance Cost?

Like with any insurance, cost depends on a few key factors:

  • Breed – Some breeds are prone to hereditary issues, which can increase premiums.
  • Age – As with human insurance, the older the pet, the more expensive it gets.
  • Location – Veterinary costs vary by region and so do premiums.
  • Coverage level – Higher reimbursement rates and lower deductibles usually mean higher monthly costs.

To put it in perspective, monthly premiums can range from around $25 to $75 for dogs and $15 to $50 for cats, with some high-end policies climbing higher. Emergency surgeries or cancer treatments can easily run into the thousands, so the value equation depends on your risk tolerance and how much financial unpredictability you’re willing to absorb.

Should You Self-Insure Instead?

If you have the means to pay out of pocket, you might wonder if it’s worth insuring at all. After all, setting aside a few thousand dollars in a rainy-day fund could cover most surprises, right?

Maybe, but timing matters. If your dog tears their ACL three months into puppyhood, you won’t have much in that emergency stash. And if multiple costly events happen back-to-back, your buffer could get wiped out faster than you expect. Pet insurance offers predictability which some families prefer to the stress of big, unexpected bills.

What to Look For in a Solid Pet Insurance Policy

If you’re considering a policy, don’t just Google “best pet insurance for dogs” and click the first result. Here’s what to pay close attention to:

  • Reimbursement Structure: Look for policies that offer 80–90% reimbursement rates after deductible. Make sure it’s based on actual vet bills, not a set benefit schedule.
  • Annual vs. Per-Incident Deductibles: Annual deductibles are easier to manage if your pet has multiple issues in a year. Per-incident can be more limiting.
  • Coverage Caps: Some plans have annual, lifetime, or per-condition limits. Aim for policies with high or unlimited caps, especially if you want real peace of mind.
  • Exclusions and Waiting Periods: These vary widely. Know what’s excluded before you sign. Common exclusions include hip dysplasia, cruciate ligament issues, and hereditary conditions.
  • Claims Process: A fast, easy-to-navigate reimbursement system can make a big difference when you’re juggling vet visits and paperwork.

Bottom Line: Is Pet Insurance Worth It?

There’s no one-size-fits-all answer. For some families, especially those with younger pets or breeds prone to health issues, pet insurance can absolutely be a smart financial tool. For others, self-insuring may be the better route, especially if you feel comfortable rolling the dice on unexpected costs.

Either way, the key is to understand what you’re signing up for and make sure the policy fits your needs, not just your budget.

Because when it comes to our furry friends, they deserve more than guesswork.

Looking for more on smart financial strategies for your family (two-legged and four-legged)? Check out our latest articles or connect with an advisor who gets it.

About Matt McGraw, CFP®

Matt McGraw, CFP® is a Wealth Advisor at Marshall Financial, serving clients in the Doylestown and Bucks County areas. He is a CERTIFIED FINANCIAL PLANNER® professional and a fee-only advisor.

Disclosure:

Marshall Financial Group, Inc (“Marshall Financial”) is an SEC-registered investment adviser with its principal place of business in Doylestown, Pennsylvania.   This newsletter is limited to the dissemination of general information pertaining to Marshall Financial Group’s investment advisory services.  Investing involves risk, including risk of loss.  References to market indices are included for informational purposes only as it is not possible to directly invest in an index. The historical performance results of an index do not reflect the deduction of transaction, custodial, and management fees, which would decrease performance results. It should not be assumed that your account performance or the volatility of any securities held in your account will correspond directly to any comparative benchmark index.

This newsletter contains certain forward‐looking statements (which may be signaled by words such as “believe,” “expect” or “anticipate”) which indicate future possibilities. Due to known and unknown risks, other uncertainties and factors, actual results may differ materially from the expectations portrayed in such forward‐looking statements. As such, there is no guarantee that the views and opinions expressed in this letter will come to pass. Additionally, this newsletter contains information derived from third party sources. Although we believe these sources to be reliable, we make no representations as to the accuracy of any information prepared by any unaffiliated third party incorporated herein, and take no responsibility, therefore.

For additional information about Marshall Financial, please request our disclosure brochure as set forth on Form ADV using the contact information set forth herein, or refer to the Investment Adviser Public Disclosure web site (www.adviserinfo.sec.gov).  Please read the disclosure statement carefully.